Filed under Marketing

The Best Intro Ever

The Best Intro Ever


Think of this post as a prologue. An unsolicited and poetic intro to another’s body of work. Perhaps the best intro ever. While the verse is mine, the inspiration for the post arose from the mind of a colleague, Margie Clayman. Margie recently released her first e-book – a compendium of thoughts on Social Media Engagement. She noticed … Continue reading

Blog Like Phineas

Blog Like Phineas


One of my favorite shows is Disney’s Phineas and Ferb.  It’s witty and action packed, diabolically droll and oddly inspirational.  All the smart kids I know watch it. It’s also perfect fodder for a hobbyist blogger like me. When I’m not writing poetry, I try to explore marketing or leadership topics using pop culture analogies. … Continue reading

Click Through Magoo

Click Through Magoo


There once lived a website designer. In skill, no one could be finer At turning a user From browser to chooser Indeed, a real gifted click miner. The ads, they could drive the click through From the site, conversions would spew. For no matter the topic It drew in the myopic Web design for the … Continue reading

The New Blog Tree – A Limerick

The New Blog Tree – A Limerick


There are a number of bloggers I know Whose voices drive digital flow. With ideas ever sturdy Twitter-tight, not so wordy, Our wisdom they selflessly grow. In salute to the signal created  These authors have been elevated On the newest Blog Tree (From Eloqua and Jess3) Their influence, interactively stated. May the words from their … Continue reading

Content Soup: Mmm Mmm Good

Content Soup: Mmm Mmm Good


Content Soup for B2B marketers. Yum. My favorite recipe has been handed down by generations via rich oral folklore. But some things really deserve to be handed down with greater velocity. Take this recipe for instance. You can make it with very little preparation time, and the ingredients are sure to be an arm’s length away. Like … Continue reading

The Gilligan Effect in B2B Marketing

The Gilligan Effect in B2B Marketing


 “Just sit right back and you’ll hear a tale, a tale of a fateful trip When marketing lost its way, and sales began to slip…” Let’s face it.  Marketers are castaways. Okay maybe not you per se. But take a good look around you. Chances are, some of your b2b marketing colleagues suffer from what … Continue reading

The Circle of Trust (Bard Remix)

The Circle of Trust (Bard Remix)


In b-school they taught me about the four P’s. My favorite (Oh Place!) made me weak in the knees. I sailed through with honors, taglines in hand Intentioned to join an incredible brand. Endeavored did I, to grow through brute force. So I doubled mail volume as a matter of course. In the law of … Continue reading

Mad Hatter Marketing

Mad Hatter Marketing


Mad Hatters and Hares put our wits to the test As they spill forth ideas that are barely third best. They spin yarns bereft of both reason and rhyme. Should an email get opened, it is scarce worth the time. Their ill-conceived copy of platitude reeks With half-baked ideas from some babbling freaks. This unwanted … Continue reading

Feet Don’t Fail Me Now

Feet Don’t Fail Me Now


I had done it.  I had taken 18 months worth of learning, preparation and practice.  And I transformed the way we do digital marketing.  It was an amazing feeling. How I Went the Distance I challenged myself to market like a Wonka – understanding the linkage between remarkable results, talented people and a culture of … Continue reading

Don’t Pout, You’ve Got Klout

Don’t Pout, You’ve Got Klout


I once launched a new brand on Twitter That made some old mates of mine bitter My Klout was outrageous ‘Cause my Tweets were contagious A grand slam, after years of no-hitters. So now that I’m wicked connected With scores of my retweets reflected This fame that I’ve seen Makes me no Charlie Sheen Despite … Continue reading