In b-school they taught me about the four P’s.
My favorite (Oh Place!) made me weak in the knees.
I sailed through with honors, taglines in hand
Intentioned to join an incredible brand.
Endeavored did I, to grow through brute force.
So I doubled mail volume as a matter of course.
In the law of large numbers did my comfort abide,
For I could dial up volume to combat a yield slide.
Then the industry morphed, the economy tanked.
Technology shifts left my paradigm spanked.
With the skill of a ninja I Googled like crazy
And stumbled on thinking that served to amaze me.
It wasn’t one author, it was likely twelve score
Informing a mashup that with passion, I bore.
Convictions long held were reduced to mere dust,
And replaced by a model, called The Circle of Trust.
To view the full model/graphic with commentary, access this link [JPEG].